IMC concepts like Analytics, social media campaigns, and creating a brand image factor greatly into promoting your brand to an audience. Let's dive deeper into how bands do this!
Social media has completely revolutionized how artists interact with fans and promote their music. Social media platforms like Instagram, Twitter, TikTok, and YouTube offer channels for engagement, allowing bands to build and maintain a loyal fanbase. Not all social media platforms feature the same type of band or brand advertisements. They are specifically catered to fit the needs of that platform.
Bands use social media to communicate directly with fans, sharing behind-the-scenes content, personal updates, and interactive posts. Sometimes, the bands will erase all of their posts, or post strange pictures with encrypted messages. These posts will create speculation among fans about a new song, album, or tour. Sometimes, bands will announce and release a new album on the same day, providing a spontaneous and sudden burst of excitement among fans. This direct engagement fosters a sense of community and loyalty. Many bands Instagram Stories and live streams to connect with their followers, providing exclusive insights into their lives and music-making processes.
Platforms like TikTok have given rise to viral challenges that can propel a song to global fame. These challenges encourage user-generated content, amplifying the song's reach. Songs like Simple Plan's "I'm just a kid" and blink-182's "I miss you" blew up on TikTok and reached millions of new fans that way.
Data analytics is a powerful tool in the digital age, enabling artists and their teams to make informed decisions based on audience behavior and preferences.
Streaming platforms like Spotify and Apple Music provide detailed analytics on listener demographics, geographic locations, and listening habits. Spotify's "Wrapped" feature and Apple Music's "Replay" feature do a great job of displaying analytics to users that make it interesting. It will show listener's most streamed songs, bands, and other fun information. This data helps artists understand which songs resonate most with their audience and tailor their marketing strategies accordingly. Oftentimes, when bands are choosing their setlist for which songs to play live on tour, they will look at Spotify and Apple Music to see which of their songs are the most popular. They will typically play those songs, along with a few surprise unexpected songs sprinkled in.
To be successful in this day and age, it's vital to have a cross-platform strategy. Having your music be on the big streaming services, along with being available on CD, vinyl, cassette, and being promoted on the big social media platforms will all help to reach the most amount of people and make the most fans of your music.
Bands collaborating with guest vocalists or musicians can also be a great way to attract new fans to your music. If a band you don't know about releases a song with Blink-182's Mark Hoppus, and you're a fan of blink-182, it's likely that blink-182's Instagram will post about how Mark is featured in a new song by a new band, which will make people go check out the new band and song because they like Mark Hoppus. This could make some listeners become new fans of the new band. Additionally, going on tour with certain people or bands will make new people discover your new bands. For example, let's say that your favorite band is Escape the Fate, and they announce a co-headlining tour with Falling in Reverse. You've never given F.I.R a try, but you buy concert tickets to see E.T.F. Upon going to the concert, you loved Escape the Fate's performance, but you also stayed for Falling in Reverse, and now you love their music too! This is another way to get introduced to new bands and music.
In today's digital music world, bands have to use social media to get their band and brand image out to their fans. Advertising is very different today than it used to be. Incorporating all of these things into a band's brand image and social presence helps increase their advertising and new potential fans.
Thanks for reading my article! Be sure to subscribe to me on YouTube, add me on Linkedin, and follow me on Instagram. Let's Cheers to This!
YouTube: https://www.youtube.com/channel/UCnK1sMUxSOET65acI9o1SBQ
Linkedin: https://www.linkedin.com/in/hayden-radcliffe/
Instagram: https://www.instagram.com/hayden_radcliffe/
Creative Message Strategy Methods:
Goal: Achieve Awareness of this website through repetition of brand elements spread throughout the website.
Goal: Achieve Liking of this website through: Repetition of my unique value proposition.
Goal: Achieve Knowledge of this website through using the "feel good" method of messaging.
Goal: Achieve Preference of this website through giving reasons why, demonstrations, visible passion and dedication.
Goal: Achieve Trial of this website through incorporating risk reduction throughout my brand.
