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That's me! Hayden Radcliffe! I have an obsession and passion for music, especially pop-punk, post-hardcore, metalcore, and emo music. Growing up in Gig Harbor WA, Portland OR, and Vancouver WA, I became interested in music at a young age. Having an older brother who liked to skate and listen to bands like Linkin Park and Green Day definitely helped influence my personality and the music I liked. On the day I discovered the band blink-182, (August 19th, 2018) I didn't know it yet, but my life was about to be changed forever. I started collecting CD's, cassette tapes, vinyl records, and going to concerts. I discovered so many bands that I quickly fell in love with, and the rest is history. I'm now about to graduate college at Western Washington University with a marketing degree, and attend a one-year audio engineering academy to learn about mixing music on the stage and in the studio, and I couldn't be more excited. Welcome to my website, I hope you like it. Let's Cheers To This!
Passion: Having something that you are absolutely obsessed with. You can't stop talking about it. It makes your eyes wide and puts a big smile on your face. You think about it every day and love sharing your passion with other people. Your personality reflects your passion everywhere you go.
Being different: Being unique! Standing out from the crowd, having attributes that make people notice you and remember you.
Music: A love for music. Whether it's listening to music, playing music, going to concerts, dancing, or singing. Whatever you want to call it, we love music.
Creativity: Thinking of new ways to express your passion. New ways to explore your love for your passion. Capturing the moments of life through the eyes of your passion.
Naivety: Living life with a sense of child-like wonder, care-freeness and happiness about the world and life itself.
Being yourself: Not changing or faking your personality to try and fit in with certain people.
The purpose of the Hayden Radcliffe brand is to create a website that focuses on sharing my passion with world. It will feature articles about music and marketing concepts, videos of my performances, assessments of albums, news about music and bands, lists of my favorite bands, and more.
We help fans of pop-punk music do / find likeminded individuals who want to share a passion for music with the world by providing a website that features music articles, album reviews, music news, video performances, and more to make site visitors feel included in this community by finding someone like them (myself) who is just as passionate about this music as they are.
Goal: Achieve Awareness of this website through repetition of brand elements spread throughout this website.
Goal: Achieve Liking of this website through: repetition of my unique value proposition (featured above).
Goal: Achieve Knowledge of this website through: using the "feel good" method of messaging.
Goal: Achieve Preference of this website through: giving reasons why, demonstrations, visible passion and dedication.
Goal: Achieve Trial of this website through: incorporating risk reduction throughout my brand.
For young adults and teenagers who feel like they didn't fit in, or those who love pop-punk music, Hayden Radcliffe's brand is the only brand that provides positive, fun content of his passion for pop punk music, unlike other music websites, because his is about expressing himself and his love for music with others, along with sharing his video performances of himself. He is passionate about this content and it drives his motivation to produce it.
